Google reboots Australia news platform launch despite content row 

The search engine giant is said to have approached a string of news outlets to strike an independent deal in a bid to sideswipe what would be world-first Government-imposed agreements 

by Byron Kaye
Google reboots Australia news platform launch despite content row
Canberra wants to bring in legislation to make the Google pay local news providers for content that appears in its search engine. Photo: Reuters

Google is reviving plans to launch its own news website in Australia within weeks, as the search giant continues to fight world-first proposed laws on content payments.  

The launch of the News Showcase product as early as next month is Google's latest tactic in a high-profile campaign against the Australian government's planned legislation to make the company pay local news providers for content that appears in its search engine.

Misha Ketchell, editor of the academic-penned newsite The Conversation, said on Wednesday he was approached by Google "to resume discussions about launching the News Showcase product as soon as possible, potentially in February. We are working with them on this".

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Google had announced plans to launch News Showcase in Australia last June, signing deals with seven small local outlets, including The Conversation, for content. It subsequently delayed the launch, citing regulatory conditions, when Australia's competition regulator published a draft copy of the proposed media bargaining code.

The decision to push ahead with the launch was an apparent show of Google's willingness to run its own content deals, negating the need for government-mandated legislation. 

A spokesman for Alphabet Inc-owned Google in Australia declined to comment. But two other local publishers confirmed they had content details in place for the news site, without discussing recent talks.

SEARCH TOOL THREAT

Google Australia Chief Executive Mel Silva told a parliamentary hearing last week the company would pull its flagship search tool from Australia if the laws, the first of their kind in the world, went ahead.

In a post on its local website, Silva says Google opposes paying for showing links to articles, not for publishing news.

"Right now, no website or search engine pays to connect people to other sites through links," Silva said in the undated post. "This law would change that, making Google pay to provide links for the first time in our history."

Under the planned laws, Google and social media behemoth Facebook Inc must negotiate binding commercial contracts with Australian outlets whose content drives traffic to their platforms. If they can't strike a deal, the government will appoint an arbitrator to do it for them.

LEGISLATION 'UNWORKABLE'

Google has argued that the legislation, which is currently the subject of a parliamentary inquiry but expected to be passed into law soon, is unworkable. 

"If Google can demonstrate that it can reach agreement with some publishers then its aim is to show that commercial arrangements can be made in the absence of some kind of legislative intervention," said Derek Wilding, a professor at the University of Technology Sydney's Centre for Media Transition.

"The question is whether those arrangements are suitable for all publishers. The kind of arrangements that Google can propose will suit some publishers, but not others."

  • Reuters

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